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lealtad de marca
El grado en el cual un cliente es leal a una marca dada, la medida en que es posible que vuelva a comprar o usar esa marca en el futuro. El nivel de lealtad indica el grado en el cual una marca está protegida de los competidores.
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- Part of Speech: noun
- Synonym(s):
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- Industry/Domain: Advertising
- Category: Television advertising; Radio advertising; Print advertising; New media advertising
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