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Ciljana publika

The identification of a group of potential consumers who have specific characteristics in common.

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The number of individuals reached by an advertising medium.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The promotion of its products or services by one company to another.

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A grouping of consumers based on the specific benefits they desire from a product.

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