Kumulativna publika

Kumulativna publika

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Television advertising
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Related terms

Publika

Advertising; Marketing communications

The number of individuals reached by an advertising medium.

Ciljana publika

Advertising; Marketing communications

The identification of a group of potential consumers who have specific characteristics in common.

Ciljana publika

Advertising; Billboard advertising

The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption and purchase ...

Gerilski marketing

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

cik-cak

Advertising; Television advertising

zigazag is to move sporadically, not to move directly or normally

HDTV (televizija visoke definicije)

Advertising; Television advertising

HDTV provides five channels of CD-quality digital surround-sound and about five times more picture information (picture elements, or pixels) than conventional, analog television.

Domaćinstvo (HH)

Advertising; Television advertising

The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, ...

Interaktivni kabal

Advertising; Television advertising

Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters ...

Interkonekcija

Advertising; Television advertising

A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.