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Direktni odgovor

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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Direktni troškovi
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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