Potrošačko ponašanje

Potrošačko ponašanje

The activities in which people engage in order to satisfy needs, wants and desires.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

ponašanje

Animals; Cats

The manner in which one behaves.

ponašanje

Culture; Social media

Although commonly used as a synonym for action or conduct, behaviour is usefully contrasted with action so that it refers to the automatic reflex (such as jumping when stung) ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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Industry/Domain: Cosmetics & skin care Category: Cosmetics

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