Created by: Sarah Marks
Number of Blossarys: 1
English (EN)- There are no other language terms for this blossary.
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A brand that acts as an endorsement to one or more sub-brands within a range.
A company that has achieved a dominant position—either in scale or influence—within its field. This leading position often comes about because the company was the first to market a certain type of ...
Creation or demonstration of unique characteristics in a company’s products or brands compared to those of its competitors.
The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful ...
Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets.
The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from ...
The use of two or more brand names in support of a new product, service or venture.
