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Imidž brenda

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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Imidž
Advertising; Marketing communications

The creation of an identity for a product or service by its association with other values.

Korporativni imidž
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The way in which a company is perceived, based on its history, beliefs and philosophy.

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A grouping of consumers based on the specific benefits they desire from a product.

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