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Sponzorstvo

The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.

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Sponzorstvo događaja
Advertising; Marketing communications

The association of a company or brand name with a public activity.

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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