Medijski miks

Medijski miks

The combination of two or more different media to be used to fulfil a media plan.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

Marketing miks

Business services; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Promotivni miks

Advertising; Marketing communications

The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.

Medija miks

Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

Marketing miks

Advertising; Marketing communications

The combination of the elements of the marketing programme, including product, price, place and promotion.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.